Operation Comeback Kid
The Project
California’s agricultural industry has undergone significant changes in the century since our formation, but one thing that should never change is our commitment to serving our members. We formed Operation Comeback Kid to determine if the services we originally offered are still of value today; we wanted to gain a better understanding of our members’ experience with the association overall, and finally, we wanted to determine if there were areas needing improvement.
We traveled throughout the state on a listening tour to connect with you and talk about your experience with DFA, Safe Food Alliance, and Safe Food Certifications. We spoke with managers, CEO’s, owners, small companies, big companies, inspectors, supervisors, board members, and even our internal team; all to gain an understanding of the DFA from every perspective.
Our Findings
California’s agricultural industry has undergone significant changes in the century since our formation, but one thing that should never change is our commitment to serving our members. We formed Operation Comeback Kid to determine if the services we originally offered are still of value today; we wanted to gain a better understanding of our members’ experience with the association overall, and finally, we wanted to determine if there were areas needing improvement.
We traveled throughout the state on a listening tour to connect with you and talk about your experience with DFA, Safe Food Alliance, and Safe Food Certifications. We spoke with managers, CEO’s, owners, small companies, big companies, inspectors, supervisors, board members, and even our internal team; all to gain an understanding of the DFA from every perspective.
